This e-store is the natural evolution of Promenade Fine Fabrics, the legendary shop and iconic landmark in New Orleans.
The fabric store was established over 50 years ago, when Herbert Halpern opened Promenade on historic St. Charles Avenue, next to the oldest running streetcar in America. For Herbert, quality fabrics were in his blood. His own father, Max, opened Halpern’s Fabrics in the late 1930s, bringing couture fabric to The Big Easy.
Throughout the decades, Promenade has imported the finest materials from around the world, including Irish linens, Italian and English wools, French, Swiss and Asian silks, French laces and brocades.
Original storefront on Dryades Street.
Max Halpern, ca. 1940
Fabric displays from original Halpern Fabrics.
Then, in 2013, Herbert’s son, Cole, joined the family business. The third generation of Halperns, Cole is committed to bringing Promenade’s famous hands-on customer service and attention to detail to people both nationally and internationally.
He launched PromenadeFineFabrics.com and it has become a go-to-choice for fashion designers and sewing enthusiasts around the world. This customer-friendly site has exclusive fabrics you can’t find in any store, plus a selection of Hyman Hendler vintage ribbons too large to fit in any one location.