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About us

The Promenade Fine Fabrics Story

Throughout the decades, Promenade Fabrics has imported the finest textiles from around the world.

An old line retail store with a modern website

A small family business in New Orleans, La. (US), we are a retail fabric store that focuses on an expertise in lovely customer service and having some of the most unique designer, couture dead stock fabrics in the world. We also have a vast selection of vintage ribbons, trims and designer buttons. 

Most of the inventory that we carry is unique to the store – our designer fabrics come from mills, cutting rooms and designers from all over the world. Our Vintage Ribbon is dead stock and not produced anymore. 

We love our website because it allows us to interact with customers across the globe who cannot visit the fabric store or don’t live close by.  

We approach it the same hands on, old school way that we do the retail fabric environment; expertise, superior customer service and a curated selection of dead stock couture fabrics. 

What sets us apart

When you walk into the store, you are walking into a relic of history.

Quite simply, the fabric business is in our blood and we have a passion for sourcing the best.

All of our inventory is hand curated; we hold our customer service and our fabrics to a higher standard of quality. We make sure that our dead stock fabrics are unique. 

Experience, passion and knowledge in the product is what we pride ourselves on. 

The team

Owner Operated, Family Staffed

Herbert Halpern
Proprietor
Cole Halpern
Proprietor Jr.
Promenade Family
Our history

Promenade Fine Fabrics was established over 50 years ago

The fabric store was established over 50 years ago, when Herbert Halpern opened Promenade Fine Fabrics on historic St. Charles Avenue, next to the oldest running streetcar in America.

For Herbert, quality fabrics were in his blood

His own father, Max, opened Remnant Mart in the late 1930s, bringing couture fabric to The Big Easy. 

It was followed by Halpern’s Fabrics that was expanded and franchised, with 28 stores throughout the United States.

In 1968 Herbert and Max opened Promenade Fine Fabrics in Central City at 1330 St. Charles Avenue. The rest as they say, is history. 

Throughout the decades, Promenade Fabric has imported the finest textiles from around the world, including Irish linens, Italian and English wools, French, Swiss and Asian silks, French laces and brocades.

Our fabrics have been sewn into garments for countless movies, shows, broadway plays, political leaders, actors, singers and half time shows.

The goal has always been to scour the ends of the earth to find the highest quality, most unique fabrics around.

Original shop on Dryades Street
Max Halpern, ca. 1940
Original store front on Dryades Street

In 2012, Herbert’s son, Cole, joined the family business

 The third generation of Halperns, Cole is committed to bringing Promenade’s famous hands-on customer service and attention to detail to people both nationally and internationally.

In 2015 he launched the Promenade Fine Fabrics website. This website builds on the legacy and history of this storied business. 

It has grown to be a popular choice for sewers, fabric bloggers, instructors, movie sets, designers and fabriholics.

This customer-friendly site has exclusive fabrics you can’t find in any store, plus a selection of Hyman Hendler vintage ribbons too large to fit in any one location.

It is a family affair, as Herbert’s other son Dane, opened BackRoom Fabric in 2018. This shop specializes in upholstery and home dec fabrics and is located directly next door to Promenade Fabrics on St. Charles Avenue.

In the press

Fabric Distribution

Centralized fabric distribution and storage for larger scale operations

Large and Small Scale Whole Sale Fabric and Ribbon Sourcing

If you are the largest designer in the world or just starting your first collection. In film or theatre production or need fabric by the masses, we are able to source for all.

10% off your first order

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